Romania’s hotel market recorded 20 million overnight stays in 2024, up 2% year-on-year. Bucharest was the main driver of growth, with an 8% increase in overnight stays, supported by a 12% rise in international arrivals, according to CBRE data.
In 2024, air traffic rose to 26 million passengers, a 6% increase from the previous year. Leisure tourism remained strong, with seaside destinations such as Constanța and mountain resorts in Brașov and Prahova performing particularly well.
Hotel investments have represented 4–8% of total real estate activity in recent years, and the share is showing a steady upward trend. Local investors remain most active, particularly in small-to-mid cap deals and conversion projects.
International investors, while more selective, focus on prime Bucharest assets and established leisure destinations, often favouring branded hotels and institutional-grade properties. New branded projects in the upscale and lifestyle segments are expected to narrow the gap with other CEE capitals over the next three to five years.
With over 13 million passengers in 2024, Bucharest’s airport traffic trails Warsaw, Prague, and Budapest. However, the city shows stronger relative demand growth, fuelled by limited branded hotel supply and a rising number of international visitors.
Growth over the next three to five years is expected to be driven by increasing international arrivals, infrastructure upgrades, and the opening of new branded hotels in Bucharest and regional cities. Resort destinations on the Black Sea coast and in the Carpathian Mountains are also identified as areas with untapped potential.
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